Hey, it's nice to meet you

I'm a senior product designer, illustrator, and creative visual designer based in Tel Aviv. My work spans UX/UI, brand identity, and visual storytelling. Lately, I've been exploring the intersection of design and AI—both as a creator and educator.
Currently I am not afraid AI will take my job and I enjoy using it as a tool, I feel like it had opened a lot of new opportunities for me. But time will tell :)

As a Senior Product Designer at Simply I am part of the Simply Draw app team, leading user experience design for my pod. I also experiment with AI tools to create visuals, videos and music, and lately I’ve been giving talks and leading workshops on how AI can intertwine with creative processes, sharing insights with designers, students, and tech professionals.

Born in St. Petersburg to two designers I’ve been illustrating since I can remember! Through my childhood, up until today’s AI tools I had been reimagining my illustration style. I earned my B.Des from Bezalel Academy of Arts & Design in 2010 where I now teach Illustration for digital product. My career began in advertising, took a turn to branding and finally landed at product and experience design. Since then, I've collaborated with companies like Indieflow, Gett, Colu, OpenWeb, Bizzabo, Daisy, and Happy Things.

I aspire to combine all my abilities in every role or project I take on, I love collaborative work and I believe I bring added value to each process I participate in. I appreciate working with teammates that are passionate about their domain, but are free of ego when it comes to working together.

Thank you for taking an interest in me and what I'm about :)

email me at juljuljuljuljul@gmail.com for collabs or lectures