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Julia Smelansky

DESIGN . ILLUSTRATION . FUN

  • Projects
  • About & Contact

New identity for Aroma Tel Aviv

A new Identity for the largest coffeeshop franchise in the country. I personaly illustrated most of the visual elements printed on all the coffeshop's products. As part of my job as designer and art director at Awesome TLV.

Illustration for Oribi Analytics

Oribi Analytics commisioned an series of characters from the African savanna, I took part in the project illustrating and art directing, as part of my job at Awesome TLV.

Print illustration

Illustrated at Awesome TLV to be printed on T-shirts and tote bags.

BBQ Resturant Identity

From hand lettering the logo, through signage and menu, to the grease absorbing paper, I handled the whole identity creation for a new BBQ restaurant in Tel Aviv. Inspired by the lone star state, general Americana and vintage neon signs. Created part of my job as a designer and art director at the Yotam Bezalel studio. Signage from my designs executed and photographed by Orneon Signage.

Natural curiousity

I have always been fascinated with plants leaves and flowers, I often like to document them just for my own enjoyment, or as inspiration for future drawings.

Print elements for Pepper Banking

Pepper, the first digital-only bank in Israel, turned to Awesome TLV for branding elements. I Took part in the process as an art director, designer and illustrator. Directing shooting days, animation clips, producing a brand new credit card and checkbook, as well as the posh package they came in. We have designed numerous brochures, posters and swag elements. 

Branding for Tel Aviv's municipal car rental service Auto-tel

A new shor term car rental services was initiated by the Tel Aviv's municipal authority. we at Awesome TLV did the new identity, I took part in it as the art director and illustrator.

Branding and web for Mine fashion online

A project I took part of as an art director at Awesome TLV. A new platform for selling and buying second hand designer clothing, to which I gave the name, and worked together with designer May Kishon to develop the graphic language and design the website.

Posters for Bona Reta coffee shop

A series of posters for a coffee shop in Shanghai, neat and clean Bau Haus inspired designs for posters meant for hanging in the shop. Created while working as an art director at Yotam Bezalel studio.

Photoshoot concept for Hoodies FW15

A visual concept for Hoodies FW15 collection, as part of my job as an art director at AwesomeTLV. Photos by Eyal Nevo and Shay Yehezkel

Photoshoot concept for Hoodies SS17

A visual concept for Hoodies SS17 collection, as part of my job as an art director at AwesomeTLV. Photos by Shay Yehezkel

Summer illustration

An illustration I did for a summer post on AwesomeTLV's social media

Illustration for coloring

Featured in the Doodlers Anonymous coloring book Vol.2 and the special cats eddition

Illustrations for Yolo's BookSafes

A super fun project for this super fun brand of children's gifts and gadgets

Coloring cards

An illustration for a greeting card that can also be colored.

Pepper photoshoot

Art direction of a photoshoot for Pepper Banking. The gal was to create lively urban images that the client could use for any need (like check book cover or convention invitations) Photography by Julia Berezina.

Car2Go re-branding

A brand re-fresh for Israels first on-demand short term car rental service. Done as part of my job as an art director in AwesomeTLV. Photos by Aviad Bar-Nes.

Photoshoot for Aroma

A series of compositions for ads and street posters, for Aroma, the biggest coffee-shop franchise in Israel. My role in this project was coming up with the concept for the shoot, and art directing. Photos by Dan Peretz, for Yotam Bezalel Studio.

Personal illustrations

Here I will be posting illustrations that I created for myself, just when inspiration struck me :) 

Kids T-shirts Illustrations

A series of t-shirt designs for Urbanica Wearhouse, illustrated at AwesomeTLV

Branding and web for Medilink online pharm shop

A new idetity for Israels first pharm webshop, including an iconic language and a website design. As part of my job at Awesome TLV.

Photoshoot creative and art direction

A photoshoot for Ramilee maternity clothes, emphasizing the fact that a woman being pregnant can still wear pretty clothes and feel like her usual cool self. A project of AwesomeTLV photos by Yariv Fein & Guy Kushi.

Brand elements for Hiro media

Art direction for the design process, of brand elements for a programmatic video adevertising company, as part of my job at Awesome TLV.

Identity for Nordau Training Room

Art direction for the design process, of a new identity for a Training room in Tal Aviv, as part of my job at Awesome TLV.

Art direction for YAYA photoshoot

Art directionof a photoshoot for a personalized jewelry brand, photographed by Aya Wind, as part of my job at Awesome TLV.

Hands on

Sometimes I like to step away from the computer and do something with my own two hands :) Here is a little selection of some craft projects and doodles.

Yoel Geva rebranding

Art direction for the rebranding of a large SAT preparation courses establishment, as part of my job at Awesome TLV.

Illustrations for Aroma Israel

A series of posters, icons and patterns for Aroma, the biggest coffee-shop franchise in Israel. A simple and bold graphic language inspired by 60's movie posters.

Ads for anti nasal congestion medicine

Ads for an anti nasal congestion medicine, placed near places that smell really good all around tel aviv. Won second prise in a national poster competition held by JC Decaux. 

Gold Fish Creative Awards ads

Ads for a creative competition, "helping" creatives to "get rid" of boring briefs so they can move on to making super creative ads for the competition. I was in the creative team that envisioned this campaign and also executed it. It got noumerous local awards and was published In Grey Worldwide agency book.

Styrofoam greeting card

This was an entry for a competition held on the Doodlers Anonymous website, for their 3 year anniversary. My greeting "card" won first prize, and for me it opened a whole new era of doodling on styrofoam.

Tel aviv illustration

An original Bauhaus inspired design for a hotel lobby (images comming soon) as part of my job at Yotam Bezalel Studio.

Illustraton for Time Out TLV

A few illustration projects I did for Time Out Tel Aviv magazine.

Ice Breakers - no awkward silent moments

Illustrations for my final project at the Bezalel academy, Animations for bar TVs that you can watch here, giving tips and tricks to people who are on a date and are stuck in an awkward silence.

I chose to portray the characters as animals because I felt they were more expressive, and I enjoyed experimenting with showing a lot of emotion with little movement

New identity for Aroma Tel Aviv

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Illustration for Oribi Analytics

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Print illustration

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BBQ Resturant Identity

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Natural curiousity

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Print elements for Pepper Banking

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Branding for Tel Aviv's municipal car rental service Auto-tel

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Branding and web for Mine fashion online

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Posters for Bona Reta coffee shop

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Photoshoot concept for Hoodies FW15

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Photoshoot concept for Hoodies SS17

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Summer illustration

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Illustration for coloring

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Illustrations for Yolo's BookSafes

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Coloring cards

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Pepper photoshoot

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Car2Go re-branding

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Photoshoot for Aroma

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Personal illustrations

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Kids T-shirts Illustrations

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Branding and web for Medilink online pharm shop

— view —

Photoshoot creative and art direction

— view —

Brand elements for Hiro media

— view —

Identity for Nordau Training Room

— view —

Art direction for YAYA photoshoot

— view —

Hands on

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Yoel Geva rebranding

— view —

Illustrations for Aroma Israel

— view —

Ads for anti nasal congestion medicine

— view —

Gold Fish Creative Awards ads

— view —

Styrofoam greeting card

— view —

Illustraton for Time Out TLV

— view —

Ice Breakers - no awkward silent moments

— view —

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