Oribi Analytics commisioned an series of characters from the African savanna, I took part in the project illustrating and art directing, as part of my job at Awesome TLV.
Logo design for Massa, handmade art for the home. The strategy was ‘perfectly raw’ & ‘silent strength’ and I believe I managed to capture those values and my design.
It is a challenge to design for a design brand, avoiding overshadowing of the products that are created. Therefore, I allowed a few variations of the logo so it can be really minimal allowing the products to shine but also be a strong recognizable shape for other places such as social media.
I designed a logo and a symbol for Alma, with intention to portray her original kind of therapy, and the way she keeps it close and aligned to nature. I wanted to give a high-end feel to it, while keeping it very simple.
Illustrated at Awesome TLV to be printed on T-shirts and tote bags.
For this project I served as a brand designer, as well as an art director for the demo video. After cracking the logo I designed the storboard, along with the illustrations for the animation. Animation and editing was done by Bold Studio.
A new Identity for the largest coffeeshop franchise in the country. I personaly illustrated most of the visual elements printed on all the coffeshop's products. As part of my job as designer and art director at Awesome TLV.
A collaboration with the mo-graph wizards at Bold studio, for a short video introducing a new kind of fitness studio in Tel aviv.
My role was to design the visuals according to the given script, the best part for me was designing those characters.
Here is the final outcome.
I Got into this project when it was just a skeleton of a product. The idea was an app that combines offers for young people at the ages of 18-24. First I created a brand that combined a young fresh spirit, but yet a trustworthy tech partner. Then I moved on to designing the app based on wireframes done by Loolian Studio. Finally I created a one pager and some social media materials. This was a great experience and I was glad to lead such a large project as a freelancer.
Personal project, illustrated coasters, inspired by bug collections.
From hand lettering the logo, through signage and menu, to the grease absorbing paper, I handled the whole identity creation for a new BBQ restaurant in Tel Aviv. Inspired by the lone star state, general Americana and vintage neon signs. Created part of my job as a designer and art director at the Yotam Bezalel studio. Signage from my designs executed and photographed by Orneon Signage.
I have always been fascinated with plants leaves and flowers, I often like to document them just for my own enjoyment, or as inspiration for future drawings.
A small project of logo and badge design for a mini-cupcake and deserts company.
Pepper, the first digital-only bank in Israel, turned to Awesome TLV for branding elements. I Took part in the process as an art director, designer and illustrator. Directing shooting days, animation clips, producing a brand new credit card and checkbook, as well as the posh package they came in. We have designed numerous brochures, posters and swag elements.
A project I took part of as an art director at Awesome TLV. A new platform for selling and buying second hand designer clothing, to which I gave the name, and worked together with designer May Kishon to develop the graphic language and design the website.
A new shor term car rental services was initiated by the Tel Aviv's municipal authority. we at Awesome TLV did the new identity, I took part in it as the art director and illustrator.
A visual concept for Hoodies FW15 collection, as part of my job as an art director at AwesomeTLV. Photos by Eyal Nevo and Shay Yehezkel
A visual concept for Hoodies SS17 collection, as part of my job as an art director at AwesomeTLV. Photos by Shay Yehezkel
Art direction of a photoshoot for Pepper Banking. The goal was to create lively urban images that the client could use for any need (like check book cover or convention invitations) Photography by Julia Berezina.
Featured in the Doodlers Anonymous coloring book Vol.2 and the special cats eddition
An illustration for a greeting card that can also be colored.
A super fun project for this super fun brand of children's gifts and gadgets
Here I will be posting illustrations that I created for myself, just when inspiration struck me :)
A photoshoot for Ramilee maternity clothes, emphasizing the fact that a woman being pregnant can still wear pretty clothes and feel like her usual cool self. A project of AwesomeTLV photos by Yariv Fein & Guy Kushi.
Art direction for the design process, of brand elements for a programmatic video adevertising company, as part of my job at Awesome TLV.
Art directionof a photoshoot for a personalized jewelry brand, photographed by Aya Wind, as part of my job at Awesome TLV.
Ads for a creative competition, "helping" creatives to "get rid" of boring briefs so they can move on to making super creative ads for the competition. I was in the creative team that envisioned this campaign and also executed it. It got noumerous local awards and was published In Grey Worldwide agency book.