Oribi Analytics commisioned an series of characters from the African savanna, I took part in the project illustrating and art directing, as part of my job at Awesome TLV.
Logo design for Massa, handmade art for the home. The strategy was ‘perfectly raw’ & ‘silent strength’ and I believe I managed to capture those values and my design.
It is a challenge to design for a design brand, avoiding overshadowing of the products that are created. Therefore, I allowed a few variations of the logo so it can be really minimal allowing the products to shine but also be a strong recognizable shape for other places such as social media.
Illustrated at Awesome TLV to be printed on T-shirts and tote bags.
For this project I served as a brand designer, as well as an art director for the demo video. After cracking the logo I designed the storboard, along with the illustrations for the animation. Animation and editing was done by Bold Studio.
A new Identity for the largest coffeeshop franchise in the country. I personaly illustrated most of the visual elements printed on all the coffeshop's products. As part of my job as designer and art director at Awesome TLV.
Personal project, illustrated coasters, inspired by bug collections.
From hand lettering the logo, through signage and menu, to the grease absorbing paper, I handled the whole identity creation for a new BBQ restaurant in Tel Aviv. Inspired by the lone star state, general Americana and vintage neon signs. Created part of my job as a designer and art director at the Yotam Bezalel studio. Signage from my designs executed and photographed by Orneon Signage.
I have always been fascinated with plants leaves and flowers, I often like to document them just for my own enjoyment, or as inspiration for future drawings.
A small project of logo and badge design for a mini-cupcake and deserts company.
Pepper, the first digital-only bank in Israel, turned to Awesome TLV for branding elements. I Took part in the process as an art director, designer and illustrator. Directing shooting days, animation clips, producing a brand new credit card and checkbook, as well as the posh package they came in. We have designed numerous brochures, posters and swag elements.
A project I took part of as an art director at Awesome TLV. A new platform for selling and buying second hand designer clothing, to which I gave the name, and worked together with designer May Kishon to develop the graphic language and design the website.
A series of posters for a coffee shop in Shanghai, neat and clean Bau Haus inspired designs for posters meant for hanging in the shop. Created while working as an art director at Yotam Bezalel studio.
A new shor term car rental services was initiated by the Tel Aviv's municipal authority. we at Awesome TLV did the new identity, I took part in it as the art director and illustrator.
A visual concept for Hoodies FW15 collection, as part of my job as an art director at AwesomeTLV. Photos by Eyal Nevo and Shay Yehezkel
A visual concept for Hoodies SS17 collection, as part of my job as an art director at AwesomeTLV. Photos by Shay Yehezkel
An illustration I did for a summer post on AwesomeTLV's social media
Art direction of a photoshoot for Pepper Banking. The gal was to create lively urban images that the client could use for any need (like check book cover or convention invitations) Photography by Julia Berezina.
Featured in the Doodlers Anonymous coloring book Vol.2 and the special cats eddition
An illustration for a greeting card that can also be colored.
A super fun project for this super fun brand of children's gifts and gadgets
Here I will be posting illustrations that I created for myself, just when inspiration struck me :)
A brand re-fresh for Israels first on-demand short term car rental service. Done as part of my job as an art director in AwesomeTLV. Photos by Aviad Bar-Nes.
A series of t-shirt designs for Urbanica Wearhouse, illustrated at AwesomeTLV
A series of compositions for ads and street posters, for Aroma, the biggest coffee-shop franchise in Israel. My role in this project was coming up with the concept for the shoot, and art directing. Photos by Dan Peretz, for Yotam Bezalel Studio.
A new idetity for Israels first pharm webshop, including an iconic language and a website design. As part of my job at Awesome TLV.
A photoshoot for Ramilee maternity clothes, emphasizing the fact that a woman being pregnant can still wear pretty clothes and feel like her usual cool self. A project of AwesomeTLV photos by Yariv Fein & Guy Kushi.
Art direction for the design process, of brand elements for a programmatic video adevertising company, as part of my job at Awesome TLV.
Art direction for the design process, of a new identity for a Training room in Tal Aviv, as part of my job at Awesome TLV.
Art directionof a photoshoot for a personalized jewelry brand, photographed by Aya Wind, as part of my job at Awesome TLV.
Sometimes I like to step away from the computer and do something with my own two hands :) Here is a little selection of some craft projects and doodles.
Art direction for the rebranding of a large SAT preparation courses establishment, as part of my job at Awesome TLV.
A series of posters, icons and patterns for Aroma, the biggest coffee-shop franchise in Israel. A simple and bold graphic language inspired by 60's movie posters.
Ads for an anti nasal congestion medicine, placed near places that smell really good all around tel aviv. Won second prise in a national poster competition held by JC Decaux.
Ads for a creative competition, "helping" creatives to "get rid" of boring briefs so they can move on to making super creative ads for the competition. I was in the creative team that envisioned this campaign and also executed it. It got noumerous local awards and was published In Grey Worldwide agency book.
This was an entry for a competition held on the Doodlers Anonymous website, for their 3 year anniversary. My greeting "card" won first prize, and for me it opened a whole new era of doodling on styrofoam.
An original Bauhaus inspired design for a hotel lobby (images comming soon) as part of my job at Yotam Bezalel Studio.
A few illustration projects I did for Time Out Tel Aviv magazine.
Illustrations for my final project at the Bezalel academy, Animations for bar TVs that you can watch here, giving tips and tricks to people who are on a date and are stuck in an awkward silence.
I chose to portray the characters as animals because I felt they were more expressive, and I enjoyed experimenting with showing a lot of emotion with little movement
